"Forever exposing the REAL"
MISSION STATEMENT: To challenge creative boundaries, using reality and truth as an instrument to re-cultivate the hip hop culture.
FLOW was founded in 2004, with the goal of bringing artistic depth to the eyes and ears of those starving for it. The multimedia and apparel brand has materialized into a movement built on change and awareness. FLOW Music and Video showcases some of the most progressive musicians, producers, djs, dancers, visual artists, and original minds currently struggling to be noticed in a culture that has become strikingly oversimplified. FLOW Apparel creates clothing that speaks to the culture, by raising the bar on design, content, and conceptuality lacking in the fashion scene. With all elements of the brand drawing upon each other, FLOW has created an influential force within the hip hop culture and the minds that live it every day.
Artist: (n) A person whose work shows exceptional creative ability or skill.
Somewhere along the road to "mass appeal" that definition was lost. The hip hop culture and all its elements have been monetized, commercialized, and standardized. The industry has become more about manufacturing "artist$", rather than finding the real ones. The public deserves to see the skill and inventiveness that is REALLY out there, rather than what is spoon-fed to them. FLOW takes the viewer where the mass media doesn't. Straight into the lives of the true artists, who are using the culture's foundation, to build its future...... |
